Shatta Wale has recently released a video for his hit song “My Level” and many music enthusiasts have expressed their opinions about it; some bashing him for poor video quality.
In the video, Shatta Wale is seen scaling high in the sky as he hangs onto a bunch of balloon. All other people on the ground see him and wave at him. That implied that Shatta’s “level” was higher than his contemporaries.
Getting to the end of the video, the bunch of balloons that Shatta clinges onto in the sky get burst and as a result, he drops heavily from his “higher height” to the ground.
Counsellor Daniel Fenyi, upon critically assesssing the video, has opined that the concept of the video is poor and can have serious negative implications on Shatta’s music career.
According to Counsellor Fenyi, if Shatta believes that his rising in the video means he has risen in real life, then he should equally believe that his heavy fall in the video means he will fall in real life too.
He concluded by calling on Shatta Wale and his management to relook at the video and change the concept as quickly as possible. He sent out a word of caution to all musicians to take their music videos seriously because videos can make or unmake a song.
If you are an entertainment journalist and wants to discuss *”Music Videos and their Relevance in the Music Industry”,* contact